Susan G. Komen
Susan G. Komen is a breast cancer organization in the United States. Komen works on patient navigation and advocacy, providing resources for breast cancer patients to understand the American medical system. They have funded research into the causes and treatment of breast cancer.
Designed at Susan G. Komen 2024-Present
Role: Web and Graphic Designer
These interactive filters were created to enhance participant engagement and encourage social sharing. By providing a fun and visually engaging way for racers to showcase their involvement, the filters helped increase brand visibility, raise awareness for the cause, and inspire greater interest in Susan G. Komen’s mission.
Augmented Reality
SMS Campaigns
As part of our monthly Partner Donation Match program, I developed animated text alerts that featured powerful imagery of breast cancer survivors and patients. These messages allowed us to share their personal stories and highlight the critical support they received from Komen throughout their treatment journey. By incorporating a donation match incentive, we not only deepened emotional engagement but also motivated contributions by demonstrating how each dollar donated would have an even greater impact in the fight to end breast cancer.
I led the redesign of Komen’s Race for the Cure landing page to create a more engaging and authentic user experience. To achieve this, I incorporated diverse, dynamic photography of real participants to reflect the community and energy of the event. I introduced varied typography and bold pink color washes to enhance visual interest and brand identity. In addition to elevating the design, I streamlined the layout for improved accessibility—simplifying navigation and creating intuitive page flows that allow users to easily find key information and take action.
Web Design
I designed a series of print collateral to support Komen’s marketing initiatives, including one-pagers designed for in-store partner promotions. These materials effectively communicated campaign messaging, reinforced brand identity, and helped drive engagement at the point of sale.
Email Design
I designed and developed all email communications for Komen, playing a key role in audience engagement and conversion. These campaigns informed subscribers about opportunities to get involved through races and walks, promoted partnership through donations, and highlighted the vital resources Komen provides to those affected by breast cancer.
Each email was crafted using data-driven creative strategies to optimize performance, drive action, and support Komen’s overall mission. These communications were a critical component of the organization’s fundraising efforts and contributed significantly to donation revenue.
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